I have had many wonderful experiences while writing my blog, but I do have one stand out moment. I wrote awhile back about how hard it was to make money writing a blog. Spoiler alert: it’s really hard to make money at it. When I wrote, I mentioned Shannon Ables who is my favorite lifestyle guru. I related how Shannon does make money, but along with her blog she has a newsletter, and podcast and books, and works really hard to make money and have a successful brand. Here’s the thing- Shannon thanked me for the kind words about her! Total fangirl moment FYI…
I had written a blog about how hard it is to make money off of a blog.
Because making money off of a blog, or channel or the internet is really difficult.
There are very few people who make achieve success without working really hard. I have no doubt that there are people who can make money being an influencer. But the ones that are successful work tirelessly towards their brand. They put tons of sweat equity into what they do. What they do is not illusionary: they are running their own business where they are the product. They figure out how to market their personality so that people want what they have, which is basically charisma, and then they work to gain sponsors and advance the relationships. Some have been able to partner with stores for clothing lines and household products. Others have become spokespeople for already established brands. Kudos to these individuals for working hard and creating something. I am truly in awe of these people because they created something out of nothing.
But here’s the problem.
To the uninformed, it appears as if these entrepreneurs are just having fun. They see these influencers go on shopping sprees, or do different gimmicks at fast food drive thrus and such and it’s all fun fun fun… They think its easy. They think it never gets boring.
That’s my problem with the influencer model of making a living. No one thinks that it’s “work”. They think that you play and people throw cash at you.
Big error in judgement.
No one just throws you money.
You need to work.
Being a successful influencer is as hard as being successful in any other business.
You need to be organized. You need to have a plan. You need to figure out what you want your goal to be and you need to work towards it realistically. You need to converse with the money people, and you need to negotiate. These are skills that are not easy to acquire. And guess what? The business end of any business can be boring. if you didn’t like to sit in class, how different do you think sitting in a board room is? You might not be getting an actual grade, but the person at the table who you want to sponsor you is paying attention to everything you do. Do you want to get a D at that table?
Making money as an influencer is not easy.
Making money as an influencer takes a lot of hard work.
Most people will fail at making money as an influencer.
Too many people don’t realize this.
This is the problem with the influencer business model.