Yesterday, I posted about how we’ve evolved into a new short term economy, where many are not choosing to follow the stereotypical 9-5 what a way to make a living path. Blog friend Amy (who I believe resides in Tokyo so most of you didn’t see her comment) made some very valid arguments to the contentions I laid out yesterday.
Of course- I started thinking. And the idea I originally had for today’s blog is now pushed to the future, and I’m going to try to discuss some of the points that she made. For brevity sake, I’m going to break it down over at least two days, so I can narrow my focus.
Today- as the title suggests, I’m going to start with my problem with influencers. I think it is integral to the discussion that I define what I mean when I use the term, and what my issues are.
Influencers are those who use an online platform to discuss their particular agenda, whether is be lifestyle, fitness, or pretty much anything. When I think of influencers, I think of Pinterest Perfect Moms, and I am thankful that there was no Pinterest when my daughter was young, because I’m pretty sure I would have suffered a mental breakdown.
Influencers excel at marketing what is great about their lives. They make three dozen intricately detailed cupcakes for their child, hand dye the tablecloths, build a robot t rex that can give rides, all while wearing a flawless Wilma Flintstone costume (I did not intend to pull out a Kardashian reference- I was merely thinking dinosaur theme, and the recent pic of a top influencer just appeared in my mind)
Influencers show us a world that we can have if we just try to be perfect 24 hours a day, 7 days a week. They show a standard of living that is unrealistic, and frankly unhealthy. When I look at some of the influencer pictures, I can’t help but think Stepford… At 50+, I’m perfectly content with not being even remotely perfect.
But if I were younger….
I worry about people who may not have developed self esteem. I worry about people who feel like they don’t fit in. I worry about people who will do anything to belong to a group, to be part of something….
This group is called influencer for a reason….their goal, their purpose, their reason for existence, is to influence you to do something, wear something, buy something, because if you do, your life will be better.
Doesn’t everyone want to be better?
But the problem is, you can’t get better externally, getting better is internal. You can wear the brand du jour, but if you still feel empty inside, the outer shell doesn’t matter. My problem with influencers is that they are really selling hope, hope that all your dreams will come true if you just follow the path that they have laid out. And the thing is, we all need to find our own individual path… We don’t need to be like everyone else. We need to figure out who we are…. Because each of us is unique and perfect just as we are.
When I was growing up, we kept up with the Jones family. Now we keep up with the Kardashians. Hopefully, we’ll eventually figure out how to keep up with no one.